AR based Pre-buying Experience / Product Visualisation
Device
TAB
Platform
UNITY
SDK
VUFORIA / AR
Technology
Mixed Reality (AR)
Problem
– Complex physical products can’t be shown visually for quick win – No interactive experience for quick understanding of product functions – Customers could not see and check the product’s actual size, positioning & different variants in real time for quick decision
Benefits
– Customers can experience the product before buying for right selection – Allows customers for greater access to the information they need – Enables customers to make a quick decision – Upgrades the customer experience